Worksheet: Prove the Value of your Customer Programs

Welcome to the Customer Marketing & Advocacy Playbook where I will be sharing practical worksheets, guides and templates to help you grow your customer programs and advance your career!

Access the simple framework that shows you how to prove the value of your customer programs:

• Aligning customer program goals to company goals
• Designing and executing campaigns that help you achieve your customer program goals
• Establishing quantitative and qualitative measurements of program impact
• Socializing results to increase program visibility and internal buy-in

What others are saying about the worksheet:

"I used your worksheet to prove value in Customer Advocacy to our President and it really resonated."

"I enjoyed your presentation at CustomerX Con. Some of those ideas from the worksheet can help me pitch a reference program"